New branding more accurately reflects the changing RTLS environment as well as CenTrak’s positioning, personality and mission within it.

(Newtown, PA – November 3, 2011) CenTrak, a leading Real-Time Location System provider for healthcare, is pleased to unveil its new brand positioning – The Smarter Real-Time Location System. The new messaging better captures all of the inherent advantages of the CenTrak RTLS –

  • Industry-Leading Accuracy, Performance and Battery Life
  • Open Platform to Support Multiple Applications
  • Easy Installation and Maintenance

The new branding has been executed in all key foundational elements including the company’s external website (https://www.centrak.com).

“The new brand more closely captures CenTrak’s personality, as well as our commitment to quality and performance – both being second-to-none. It positions us for continued growth and audience mindshare,” said Dr. Ari Naim, CEO and co-founder of CenTrak. Adam Peck, Director of Marketing, who started at CenTrak in May 2011, drove the strategy for the new brand look and feel. “The new brand more clearly communicates the significant advantages and unique attributes inherent in the CenTrak infrastructure vital to growth of our industry. My first priority has been to establish a means to help expand the healthcare industry’s understanding of the multitude of uses for real-time locating while demonstrating how CenTrak through unparalleled innovation, commitment to product quality and performance is enabling them.”

About CenTrak

CenTrak® is the leading provider of precise, versatile, and cost-effective location solutions for healthcare. CenTrak’s Clinical-Grade Visibility™ platform delivers unmatched accuracy, speed, performance and power-efficiency making it a smarter technology investment. CenTrak’s Gen2IR™ technology delivers certainty-based location data, a requirement for workflow and other key healthcare management applications. CenTrak is currently deployed at hundreds of world-class healthcare facilities in the US, Asia, Europe and the Middle East. www.centrak.com

Clinical-Grade Locating™, Clinical-Grade RTLS™, and CenTrak® are registered trademarks of CenTrak Inc.